Your Role

You will spearhead the execution of Savory’s content marketing strategy, across all off-line and online channels. As Savory’s chief storyteller you will be responsible for the development and distribution of creative writing, imagery and original graphics.  From email marketing to social media and from product development to menu writing to online advertising you will use your communication talents and strong voice to build the Savory brand.  As part of the marketing team you will explore new ways to use content to reach New Yorkers when and where they most enjoy consuming culinary and lifestyle content.  Social media proficiency, email marketing experience, graphic design and photo editing skills are a must, as is a love of food, great sense of humor and deftness in writing anywhere from 140 to 1400 characters at a time. 

Daily Responsibilities:

·         Manage the Savory content calendar, including the creation and publishing of all content

·         Coordinate with the culinary team and executive chef to build weekly and monthly menus, including item descriptions, ingredient lists and chef notes

·         Develop a deep knowledge of all information related to Savory’s products, partners, events, team members and customers

·         Manage Savory’s email marketing communications, including the production of weekly marketing emails, transactional emails and special messages

·         Work with the development team to manage and update the Savory Website with fresh content, weekly specials and photography

·         Work with the product team to develop copy and content for the Savory mobile apps and online ordering Website

·         Develop landing pages to support promotional activities, including SEM, SEO, social ads and other promotions

·         Provide weekly reports on the success of content marketing initiatives across email marketing, social media, Websites and search

·         Work closely with the sales team to support their need for sales materials and email marketing messaging

·         Support the external PR team with materials needed for media relations, including photography, menus, research and more

·         Capture original photography of food, the Savory team, atmosphere, and special events

·         Develop and maintain the Savory blog

·         Manage all aspects of Savory’s brand online, including location-based search profiles, LinkedIn, map listings, review site listings and more

·         Constantly explore new stories, channels for delivery and content marketing opportunities for the Savory brand

·         Produce original graphics as needed to support all of the above activities

Preferred Experience

·         1-2 years of management experience in content marketing, social media, email marketing and/or graphic design

·         Experience managing marketing and content calendars, from conception through delivery

·         Culinary industry experience (restaurant, hotel, foodservice) or with a relevant marketing agency or PR firm

·         Proven track record at establishing and achieving or exceeding measurable goals in digital marketing

·         A body of work that demonstrates a clear voice, good sense of humor and agility in communication

·         Ability to interact effectively with all levels of management and with multiple departments including sales, marketing, events, HR, and executive offices

·         Excellent interpersonal and organizational skills

·         4-year College degree required